The best content in the world only matters if it gets noticed on the internet. Search engine optimization (SEO) is the key to getting traffic and exposing your site to an audience you want to reach. However, even though search engines are becoming more advanced, businesses still make mistakes when trying to improve their search rankings. You should be aware of a few common pitfalls to optimize your site’s effectiveness. Here are three common SEO mistakes even the best sites make and how to avoid them.
Not Targeting the Right Keywords
One of the most common mistakes companies make when optimizing their website for search engines is not targeting the right keywords.
When you create your site, you will want to ensure you include key phrases related to what your business offers. For example, try to include words like pastries or bakery if you have a bakery. If you are a company with more than one location and have multiple services, try adding keywords such as locations or services. For Google to know what your page is about, you should do this on every page. It also helps people searching for what you offer to find you. You may need to hire the right Melbourne SEO services to avoid this mistake.
Search engines rank websites higher based on how many links there are coming into it. Sometimes, these links come from other sites linking to yours because they found something interesting on your site they wanted others to see. These links often come from blogs commenting on your posts or social media pages linking back to them too!
Not Optimizing Title Tags and Meta Descriptions
You may have heard that meta descriptions and title tags are essential for search engine optimization, but you may need to know why. Search engines use these two things to understand what a page is about, which tells them how relevant it is to the search query. So, if you’re considering skipping them for time or simplicity’s sake, don’t! They can boost your rankings in Google and other search engines.
Your website is a powerful tool that has the potential to make you more money as well as grow your business exponentially. That being said, building pages without any intention of marketing is wasting all of those benefits. For example, do you want people to learn about an event they attended last year? That doesn’t mean they would like to be reminded every year when this event comes around again.
Not Optimizing Image Alt Text
There are three steps to optimizing alt text for images:
- You want to ensure the image is a relevant visual representation of the page content.
- Provide a concise keyword-rich text alternative for the image in case search engine crawlers or screen readers can’t see it.
- Whenever you have more than one image on a page, ensure your alt text appears on all of them so that it doesn’t repeat.