A single question is asked repeatedly. Typically, the question is phrased as follows: what are some frequent SEO fallacies that need to be dispelled?
Conspiracy theories and SEO myths are hot topics. Here on SEO service India, we recently featured an article on misconceptions (11 Conspiracy Theories about Search, Google, and Big Tech), and we’ve published several others in the past. We won’t discuss any true myths or their discrediting here.
The most important issue is: Why do your manager, coworkers, and/or team members continuously bring up these SEO myths? Or how did your customer learn about such an illogical, long-since disproven strategy? They ought to be aware better.
Okay, no. No, never.
It’s part of your responsibility to comprehend how search genuinely operates and to inform them of reasons why things like Domain Authority, E-A-T, and LSI keywords are absurd.
Continue reading to find out the main justifications for SEO misconceptions and how some SEO experts respond to them.
1. Recurrence
When repeated frequently enough, SEO fallacies start to seem true. In our industry, false information frequently circulates. It appears in blog articles, social media posts, podcasts, and other presentations at conferences. Before you realise it, a myth has been created (or a new SEO boogeyman).
Being as proactive as you can in educating your organisation and leadership team against SEO fallacies is one of the finest things SEO leads can do, according to Anderson. “Host lectures about SEO myths as frequently as you can (i.e., lunch and learn style), inviting folks to come in and hear some of the misconceptions, discuss the ones they’ve heard, and provide various resources and proof.”
2. Myths are frequently the “simple solution”
“Free traffic” is SEO. At least, many clients seem to think so. When SEO is oversimplified, clients may believe that all they need to do is perform x, y, and z and then wait for all the rankings, traffic, conversions, and income to come in.
The “too good to be true” solutions frequently turn out to be simple SEO fundamentals. The basics. Everyone is striving to provide “excellent” content, optimising their meta tags, responding to queries, and creating mobile-friendly websites.
More current articles that refute the incorrect advice are how Goode combats this type of disinformation, he continued. Better still, I’ll show them a piece that has a Google employee in direct quotation. Even better, if I can locate the Google Developer documentation that refutes the first assertion, then that is enough to resolve the issue.
3. Information asymmetry
There is a wealth of information available concerning SEO. Numerous how-to manuals, articles, research, social media updates, podcasts, films, and more are available. Talk about a tonne of information!
Additionally, certain strategies formerly worked but no longer do, and giving that context is quite helpful, according to Davies. “Consider forum spam from the beginning of the millennium or keyword stuffing around the same period. SEOs back then really screwed up the results. I apologise for it.
4. Google ranks it highly, therefore it must be real
There is a misconception that things that rank well on Google are reliable and accurate. Over the years, I’ve witnessed a lot of this. When quoting a statistic, for instance, individuals frequently type [keyword + stats], check at the top result, pick the stat, credit that roundup article and press publish.
But when you look at the sources, you see that at some point, a phrase or a statistic was taken out of context and transformed into something it was never intended to be.
Google does not always rank the best or most accurate solutions, though. Accuracy cannot be entirely determined by Google’s algorithms.
Fortunately, many SEO experts in India keep up with every nugget of information Google releases on SEO. Marie Haynes is one of them, and her company records everything Google says, whether it be in blog posts, particular announcements, videos, hangouts, forums, or anyplace else.
Haynes stated, “We store the information internally. “We can substantiate our advice with a link indicating what Google suggests for the majority of SEO subjects, whether they are myths or not,” said the author.
“I refer to Google official documentation about the topic where it’s explained, if there is one, or look for a quote from a Google representative from a Q&A or event, where that topic was addressed and is clarified, along with my explanation/reasoning about it and, if available, a “real-life” example with how it works, so they can see it for themselves,” the author says.
Also Read : The Art of Guest Posting: How to Write a Guest Post and Get Your Content Seen
5. Absence of critical reasoning
Checklists for SEO can only get you so far. It is your responsibility to compile and analyse all the data, arguments, and information you can before acting. Ultimately, you want to act in a way that benefits your clients, brand, and business.
Most clients understand that my only goal is to assist them and increase the visibility of their websites for pertinent inquiries, even when I point out the shortcomings in their current SEO strategy. The greatest recommendation is to control what gets into search engines to get the finest outcome, which clients simply accept.
6. The source appears reliable
Those of us who have been in the business for some time have observed certain well-known figures and websites who have disseminated some dubious, deceptive, or outright false material.
Unfortunately, there is a lot of false information out there, and some SEOs prefer to write popular clickbait than content that would be more factual. These authors occasionally succeed in getting paid by toolmakers, but they don’t help SEO clients who want to run profitable enterprises.
Also Read : SEO Tips to Increase Your Website Traffic
It is regarded as “best practice.”
It might be annoying that the response in SEO is frequently “it depends.” This is because the SEO best practices for news, local, and enterprise SEO may differ from those for e-commerce SEO.
Even in the same industry, no two websites are precisely the same. Results will invariably vary, however, some ideas and tactics could be effective for several websites. For certain websites, certain SEO “best practices” may turn out to be “bad practices.
