Writing for SEO and writing to draw and draw attention to your audience appear like two goals that are in conflict. I can’t entirely agree. Certain terms you’d like to be searched for must be placed prominently to write an SEO-friendly blog. However, over-using keywords significantly reduce your blog post’s quality, which you should not do. A high keyword density could indicate to Google that you are over-using keywords in your text, which could negatively impact your search engine rankings.
Tips for writing SEO-friendly blog posts
Your blog post must be a great article of writing. When beginning an article for a blog, most bloggers begin writing, jotting down whatever thoughts pop to their minds. While this might work for those with innate writing talent, Some may need assistance. I follow these rules when I create an article for my blog.
Consider your writing before you begin
If you’re spending time in the beginning pondering the content, you’ll use on your blog, that’s time you can save later on in the process.
What I do:
I regularly go through many SEO Basics related articles and marketing on different online marketing blogs. If I encounter the title or topic I think is intriguing and worthy of consideration in one of my upcoming blogs, I add the URL and title to my notes.
Each month, I design my publication schedule. In addition to others, I review my notes and go through every article I’ve saved. Once I have decided on the topics to tackle, I assign the date of publication for each topic on a Google calendar.
Use headings and paragraphs
Everyone uses paragraphs, but not everyone uses them effectively. Don’t begin every sentence with a new line because it looks good. Also, be careful not to be too long since each paragraph needs to have its concept or topic. Consider the primary concept of each paragraph. You should be able to summarize the idea in just one sentence. If this isn’t possible, and you require more sentences to present the basic idea, you’ll have to add additional paragraphs.
Correct headings will also aid your readers in understanding what your article is about. If you want readers to discover the content of your writing, you can employ subheadings to guide them. Subheadings can help readers navigate your site and help them understand the structure of your posts. They’re not only important to readability. However, they are also essential for SEO Basics. This is the reason I recommend including your keywords in some subheadings.
Make the structure for the blog post
Next, you must record the outline that your article will follow. By structure, I am referring to identifying the various parts of your post.
Dividing the blog post into different sections can help you write more efficiently. It’s more efficient and faster to write 200-word posts to describe only a particular portion of the article instead of having to write more lengthy sections.
In general, blogs are expected to have an introduction, the main part and an end (similar to the writing process of the essay). The main part can be divided into various sections. Take a look at the layout of this blog post over and again, then scroll up and down to view the outcome.
Use similar keywords
Adding the keyword you want to focus on will make it less appealing to read and impact your ranking. Google is becoming more sophisticated and urging it to provide articles readers will enjoy. Google doesn’t want you to incorporate your focus keyword in every sentence, and it has other methods to determine what your content is about. One of the ways Google recognizes the subject of your writing is by noting synonyms and other keywords connected to the focus keyword. This is why you must use synonyms and related words throughout your text.
Include links whenever it makes sense
If you are writing an article, you should try to associate it with previously published blog posts on your blog, for example, by including internal hyperlinks.
Internal linking is an extremely simple and efficient SEO technique and you can learn this from SEO Skol that offers numerous advantages:
- It assists search engines in discovering new pages for your site. While crawling your site, it is the case that search engine spiders follow any hyperlink (that does not include an attribute called the “no follow” attribute) and then add the page to their index (if there isn’t one).
- Another method is to provide search engines with a major clue about a webpage. For example, when I include an image like this: SEO Tutorial, it tells the search engine that the page’s content has to do with SEO tutorials.
- It’s an excellent method to allow users to click on a link to learn more about a subject.
Create the content regularly
Whenever you add new blog posts on your site, it informs Google that your site is active. This is vital since if your website isn’t actively, Google will crawl it less frequently, which could adversely affect your ranking. However, don’t post just in the name of posting. Be sure that what you publish is top-quality content that is informative, well-written articles that are entertaining and meet their goals of search.
If you’re having difficulty posting regularly, It could be a good idea to develop the schedule of editorials on your website. This will allow you to organize the process in a way that works for your team. It’s recommended to keep up-to-date your old blog posts now and then to prevent them from becoming outdated.