Website is the foremost part of running a successful business in this modern, digitalized era. However, after developing the website, people often discover that their potential clients aren’t thrilled about it. When researchers examined why people didn’t trust a website, 95% of the remarks were directly connected to the site’s User Interface (UI). A well-designed website attracts more customers, and an enhanced user experience leads to more conversions.
While creativity is crucial, there are specific basic design and user experience standards that can help you promote your website. Keep the following recommendations in mind while developing or redesigning your website. You may also seek the assistance of website design Brampton professionals to design the website considering the latest marketing trends.
Gain Credibility by Using a Sleek, Appealing Website Design
Digital marketing embrace minimalism, moving away from frills and focusing on the fundamentals. The website’s straightforwardness — from a user perspective — has made it easier to browse the website, providing a more delightful experience. To effectively engage your audience, include the following design requirements in your website.
1. Consider the simple layout:
The more concise your website’s design will be, the more viewers will engross. However, that doesn’t mean it needs to be dull. Instead, it should concentrate on the basics. Minimalist, practical design makes your website easier to load and browse while utilizing it across several platforms and devices.
2. Make easier navigation:
If you want people to spend time browsing your site, make it simple for them to navigate. Although it may be enticing to be creative with the design of your navigation menus, a consistent and intuitive user experience is crucial. Making your menus uniform in design helps your readers feel at ease while exploring your site.
3. Use a clear Call To Action:
While designing a call to action (CTA), consider the site’s sole purpose and what action you want your visitors to take, for instance, purchase goods, subscribe to an email newsletter, or donate to a good cause. Create them in a way that they highlight to a visitor browsing your website. Keep the font style simple and precise if you utilize buttons in your design. SEO company Mississauga experts also recommend designing a simple and attractive website to help Google to crawl the website easily.
4. Insert less content:
Include what you know about your users to narrow down their choices and direct their attention to your offerings. Display only the text and graphic components you want users to interact with.
5. Appropriately use whitespace:
White space on a page is just blank space that doesn’t have to be completely white; it simply has to be devoid of any text or graphics. It may increase readability and reduce the complexity of your website design if done correctly. White space may also aid in the direction of focus and attention.
6. Incorporate eye-catchy colors:
Choose a base color for the entire website design, and then select a contrasting color scheme for vital buttons and other interface components. Distinguish the best shades for your brand. Explore multiple brand websites to get a precise idea.
7. Integrate appealing and easy-to-read fonts:
To make your website text understandable and fascinating, choose an appealing font that is aesthetically balanced and unique. Brandon Grotesque, Museo Sans, Railway, and Playfair Display are the top four trending fonts.
8. Use video and high-quality photos to engross users:
Landing pages with videos may increase conversions by more than 80%. To provide a high-quality user experience on both desktop and mobile platforms, employ scalable images (SVG).
