A lot of people do not have any idea of how to optimize for the keywords that can be right for their website. Your business’s growth, website traffic and SEO performance rely on keyword research. However, it can be very difficult to choose those SEO keywords that can be right for you. In this post, I am going to tell you how to choose SEO keywords with confidence.
1. Try to figure out if you have the capability of competing for a keyword
Don’t go with the search terms that big brands target and around millions is their search volume. Finance, Marketing and Insurance are some perfect examples of search terms. These keywords give tough competition to others. If you are a startup, medium brand or small brand then it will be almost impossible for your website to get a better ranking than big brands. The reason is that the domain authority of big brands is higher. So, you need to choose less competitive and relevant search terms.
2. Those keywords that are low in competition and highly relevant are better for you
As compared to those search terms that comprise 1 or 2 words only and are highly competitive as well as broad these search terms are more focused and are known as long-tail keywords. But there are some more reasons for targeting these less competitive long-tail keywords which are given below:
- In order to address the industry’s relevant problem these more specific, focused and low competitive search terms are very helpful.
- For addressing the search intent in an adequate manner, you can craft relevant content and in such type of content, it is ideal to use long-tail keywords. These search terms usually have a specific nature.
- You can get many referrals as well as drive huge organic traffic with the type of content that is well crafted.
We can say that for starting a medium or small business these search terms are ideal.
3. Make the right use of those search terms that currently drive web traffic for you
It is very important to use those search terms that currently drive web traffic for you. For bolstering SEO gains, you can enlist some search terms that are related to those search terms that currently drive traffic to your site. In this way your chances of getting success in your content increase. Let us see how. From the success of previous SEO, you can take advantage so as to maximize the benefits of search engine optimization for those search terms that are related to previous search terms and create content that includes the related search terms. In order to know which keywords can be right for you, these guidelines will help you a lot.
4. Discuss with stakeholders
Prospects, customers, C-suite and salespeople are the stakeholders from which you can get ideas for generating a seed list. Try to know for finding your content, your services, your products and various things related to your business what type of searches are made by stakeholders. They will tell you various things and you need to consider that all because you are not in a position to filter or judge the accuracy or validity of those things. You may hear and learn various things from them which you need to note down in a list.
5. Perform a competitor analysis
You need to find out a number of things related to your competitors:
- Is their site ranking better than yours?
- Are they offering content, services and products that are similar to yours?
You can learn various things from your competitors:
- The tags of meta description and title that they use
- Their web page topics
If for your content and organization the various things used by your competitors are beneficial then you need to enlist them all and these things can be phrases, terms and various topics.
6. Go for keyword research
For paid search as well as the organic search you can do keyword research with the help of processes and tools of various types. When doing SEO, using Google keyword planner is not right. After reviewing competitors and stakeholders you can get to know the terms and seed keywords that you can use to your advantage. Then try to find out more related search terms so as to expand the lists.
7. Choose topics
Keyword research may help you get a large number of phrases and individual words. Do you know that as compared to keywords there is more importance of topics? There is no need to separately create a web page for each search term. You need to find topics from the list of keywords.
You can easily get the services of online digital marketing from a Digital Marketing Company. Website design, SMM, SMO, and SEO are the various types of services that they can offer you. Your business can grow online with their help.