When it comes to gifting, there are many factors to consider. Your gift must be thoughtful, helpful, and appropriate for the occasion. However, it’s also essential to follow your corporate gifting strategy before going for bulk gift card purchases so that you don’t waste money or end up with a bunch of leftover cards (or worse yet—no cards at all).
Define Your Purpose
Before buying gifts, you have to define your purpose for doing so. In other words, why do you want to gift? This is the first step in forming a corporate gifting strategy. Why are you gifting? What are the goals of this program? These questions need to be answered before any other steps can be taken.
Let’s say your company wants to promote its brand through event sponsorships and give away branded merchandise as part of an incentive program. If this is the case, then it makes sense that such a strategy would focus on getting more customers and employees excited about being associated with your brand by highlighting how much fun it can be when people participate in events sponsored by them or take home items with their logos on them after attending one such occasion.
Choose the Right Gift Card
Choosing the right gift card for your corporate gifting strategy can be daunting. There are so many options, and it’s hard to pick the one that will work best for you. But don’t worry; here are some key things to keep in mind while choosing a gift card:
- Relevance is one of the most critical factors when selecting a gift card. If you choose something irrelevant to the recipient or occasion, then chances are they won’t use it or even remember it was given to them in the first place.
- When choosing your corporate gifting strategy, think about how much time you want to spend shopping around for different types of cards that could fit into your strategy before deciding on one specific item.
Execution is the most crucial aspect of any idea, so ensure it’s on point. And for that:
- Make sure you have a gift card that fits the occasion.
- Give your gift card a personal touch.
- Make sure you are giving the right amount of money.
Gifting Is a Process
Gifting needs to be planned and executed with precision. And to ensure the success of your gifting strategy, it is necessary to define the purpose of your gift card, choose the right gift card and implement it correctly. So:
- Define the intention of your gift card: Why are you giving away a corporate gift? Is it for an employee? A client? Or maybe a vendor? A well-defined objective will help you choose the appropriate type of corporate gifts. For instance, if your goal is to show appreciation, then an e-gift voucher would be best. But, if you want your employees to treat clients after meeting them at trade shows or conferences, then printing coupons will do just fine.
- Choose the correct corporate gifts: Once you have decided what you want from this process (i.e., recognition), it’s time to select which type of corporate gifts would work best depending on who they are intended for (i.e., employees). If workers are going out on sales trips often, then consider distributing business travel kits instead. And if they need something more personal, then perhaps you may send out personalized mugs along with other office supplies like sticky notes or post-it tabs so that everyone feels appreciated regardless of their role within the company structure.
In short, corporate gifting is a powerful strategy for building and maintaining relationships with your customers. Besides, it’s also an investment that requires careful planning and implementation. So, shop for your gift cards after careful consideration. And if you follow the guidelines in this post and choose the right bulk gift card, your gifting program will be off to a great start.