When it comes to engaging visitors at your exhibition stand, there are many ways to make your company’s stand more attractive than the rest. For example, you can use an attractive backdrop graphic and build a custom structure with a curved wall to give a more professional edge.
However, one way to really make potential customers feel important is by having engaging conversations with them. Here are just some of the strategies to use that have proven successful in making people feel like they are wanted and that their business is valued!
Smile and make eye contact
Smiling and making eye contact are great ways to get conversations going. Smiling is a sign of confidence, which can help build the other person’s trust in you. Making eye contact shows that you are listening to what they are saying, and it helps them feel more comfortable talking with you.
In general, smiling and making eye contact show that you are confident in whom you are and interested in the person standing across from you.
Ask an event-related question or make a statement
When you start talking to visitors, they will often be nervous or shy. As a result, they can sometimes be reluctant to engage in conversations with you. To make the interaction easier, try asking those questions.
These questions should relate directly or indirectly to the event’s theme or the visitor’s interests and preferences. You can tell them about your products and services or the stand created by Custom stand builders UK. Some talks about the venue where your exhibition takes place or any other stuff is also worth the time.
Avoid talking too much
You have got a captive audience. Now is the time to deliver your message. But how can you be sure that your visitor will listen? To begin with, avoid talking too much and hogging the conversation. Don’t interrupt their questions or comments with long-winded responses of your own. Don’t talk too loudly or too fast.
Maintain eye contact and speak clearly and slowly enough so that they can follow what you are saying. Be careful not to use jargon or otherwise baffle them with technical terms. If they don’t understand something, it’s better for them to get an explanation later than have it lost among all the other things vying for their attention at an exhibition stand.
The best idea is simple: keep it short! You want people who come by your stand because they are interested in what you have to say. But not because they are curious about how long it will take before someone shows up again.
Straight to the point and be brief
When you are talking to someone about your exhibition stand, it’s tempting to want to tell them everything you know about it. When this happens, though, conversations can quickly become overwhelming and unengaging for both parties involved. Instead of giving a detailed overview of everything that is on offer at your stand, keep things concise.
Focus instead on one or two key messages that you want people to remember when they visit the exhibition or get back in touch with you afterward. You might even consider writing some short sentences down beforehand. This is so that they are easy for attendees to digest if they need a little help remembering what it was all about!
Ask questions about offering help
The best way to get people talking is to ask them questions. And the best way to get people talking and feeling comfortable around you is to make sure that your questions show that you’re interested in helping them, not just collecting information. Here are some examples of good questions:
“How can I help you?” “What are your needs?” “What challenges have you had with this kind of product or service?” “What do you hope to accomplish by using our product/service?” These kinds of open-ended questions give visitors an opportunity for thoughtful responses. This will help them feel more comfortable interacting with you and potentially buy something!
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Focus on what is important to your visitor
Ask questions to find out what is important to them and seek ways to find out how you can help them. Next is to ask questions to find out what they need and find out what they want. Find out what they are looking for and try to deliver the solutions to them.
The most important thing you can do is to take an interest in what your visitor has to say. It’s important that you are able to demonstrate this, so you’ll want to listen carefully and ask questions. You should try and find out what the visitors are looking for from the custom exhibition stands and then ask questions that are relevant to your exhibitor space.