The Top Six Social Media Planning Tips
As natural organisers, we are busy bees that love plans! A strategy helps us be more productive, more united, and more organised, which means we’re less likely to be distracted and make tasks more manageable.
We plan for any task that might be overwhelming, from figuring out our meals every week to homeschooling or writing social media content for our clients.
Today as part of our series of locked down blogs, we’re exploring ways companies can make use of this time to make progress on their social media platforms, thus making time for getting our businesses in operation once we’re allowed to go out on our own.
If you’re looking to cut down on time, you are looking at space while you’re supposed to be writing your social media posts. It is best to begin with a strategy…
1. SET YOUR OBJECTIVES
If you don’t have an objective for your social media marketing efforts, What will you know about how much effort that you’ve put in resulted in the desired outcome? Different companies have different objectives. It is possible to develop your social media networks, including increasing the number of people who follow you across all or one other social network with which you interact. You may desire to increase the number of users to participate in the content you produce (liking comments, liking, or sharing), and you might be looking to boost your brand’s recognition by creating content that draws users to learn more about your business.
Once you’ve identified the goals you’re trying to accomplish, you can concentrate your efforts on planning and maximising your outcomes.
2. Who are you talking to?
Many businesses believe they need to be present on all social media platforms to make an impact. This isn’t the case. The most effective method to impact your customers is to allow them to spend more time and time again engaging with them through social media channels.
If you’re a lifestyle-oriented brand seeking to lure customers with premium products…then take a look at Instagram. The audience and the style of posting on the platform are the best likely to interact with customers. But, if you’re in professional services and aim to build relationships, increase your reputation and stay at the top of the latest business developments, you’ll be better suited to Twitter and LinkedIn. The key here is to imagine yourself in your customer’s shoes…which network of social networks will they be on?
It takes, on average, around eight the number of social media “touches” before a potential client will purchase from your company. Making sure you post with a goal is essential if you wish to get this engagement fast and turn it into a purchase!
Outline the kinds of posts you could write about on your preferred platforms. You can then arrange them in order of priority. What would you believe your readers want to read about and your top priority? Sometimes, it’s helpful to draw an easy pie chart you can reference and ensure you’re weighting your content correctly.
3. GET PLANNING
This is the perfect moment to create an outline of your content strategy! It is only necessary to maintain it on top. Determine how often you’d like to publish, and then map out key dates and events (for your business ) and pertinent international events to capitalise on social media discussions and conversations. Awareness Days are a great source). Then use your prioritisation list or pie chart. You can get an idea of the content you’d like to post. It should consist of content that you have created (from your pictures) and curated content (sharing blog posts, articles, etc., from other sources with your comments. Be sure to include worth!) You’ll be amazed by how quickly it will fill up
The majority of social media platforms have built-in tools for scheduling content. If, however, you’re posting on multiple media, you might want to design a simple plan to ensure you are keeping track of your activities. In the spirit of bringing people together, Here’s an example of an effective content strategy we employ.
4. CREATE CONTENT
This is the time to enjoy yourself, be inventive, and stay ahead of the pack by writing the content on social media for one week (or more) in one sitting.
While it is essential to ensure that social media can convey spontaneous or topical content, you must ensure that there is an equal amount of high-quality to every post you make. Planning will give you the space to produce content that your customers will appreciate.
Go back to the second point about posting content with a purpose. Think about the tone your customers will be responding to (cheery, professional, professional, funny, or luxurious …). However, you must be true to yourself. Be aware of the quality of the images and videos that will be appealing to them. This can significantly increase the engagement of your customers.
5. BUILD TRUST BY ENGAGEMENT
You’ve prepared, written your plan, and planned for your messages…now what? Another crucial aspect of your social media’s success is engaging your followers.
After the scheduling has, it is still necessary to keep making sure you are checking in regularly, responding to comments, responding to questions, and responding with likes, comments, and shares. This helps build engagement and connection to create a long-lasting bond between your business and its customers.
6. Make sure you check in and make any changes
The beauty of the social web is that it doesn’t need to wait till the conclusion of a marketing campaign to know how you’re doing. Every platform offers social media analytics you can access anytime to gauge engagement and growth and understand what images are arousing clicks or which content is generating the most comments.
When you keep evaluating your social media platforms as you update, you’ll not be wasting time with tactics that don’t work. It is then possible to develop an idea of the content your users interact with and customise your posts.
It is also crucial to periodically go back to the beginning of the process and ensure that your content aligns with your objectives and speaks to your target market.
I hope these tips will provide you with a starting point for staying ahead of you on your social media. If, however, you need some help in making a plan or do not have the time to create and publish all the content you’d like, then contact us. We are all about turning “to-dos” into “ta-dahs’.